Primary Responsibilities:

• Build, launch, manage, test, scale & optimize various Google Campaigns.

• Execute campaigns for different stages of buyer’s journey to drive conversions and engagement.

• Find new opportunities to drive traffic & sales.
• Extend the campaigns to Mobile, Video and Social

• Optimize campaigns by refining keywords, ad copy, landing pages, and A/B tests.

• Monitor budget and adjust bids to gain better ROI
• Continuous monitoring of results and improving ads to increase Customer Acquisition and Conversion.
• Analysing, tracking, and improving cost per acquisition, revenue per lead, campaign performance, daily ad spends, etc.

• Analyse metrics, develop insights and improve campaigns performance and results using analytics took like Google Analytics.

• Build and optimise audiences based on business requirements
• Report results of ad campaigns on a daily basis.
• Track KPIs to assess performance and pinpoint issues.
• Recommend new strategies based on data and testing.

• Manage advertising budget and provide clear reporting and direction on ad spend

 

Qualifications:

 

• Bachelor’s degree or equivalent, in any field
• Digital Marketing Diploma or Certification Course from a reputed institution would be an add on
• Google Ads Certification, if any
• 5+ Years of experience in managing and executing Google campaigns primarily in shopping ads
• You must have demonstrated experience in

• Building Google Display, Smart Shopping Ads, Standard Shopping Ads, Discovery Campaigns, PPC Campaigns and YouTube Ads.
• Direct, hands-on experience in managing large-scale, complex paid search campaigns.
• Keyword Research.
• Sound knowledge of GTM and Google Merchant center.
• Effectively targeting based on custom audiences, interests, and demographics
• Setting up conversion tracking for accurate tracking and reporting
• Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
• Knowledge of SEO and digital marketing concepts
• Should have the knowledge to handle high-volume campaigns

 

Must Haves:

 

• A self-starter, fast learner with a strong sense of ownership and an appetite for learning.

• Strong work ethic, high integrity, and a team-player with positive attitude

• Moderate to advanced Excel experience (pivot tables, graphs etc.)
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
• An eye for good design and can create ad concepts quickly leveraging basic design thinking
• Excellent communication skills in English