Manage and review online merchandise presentation on the website to ensure the categorization, imagery, copy, pricing, site placement and promotional tags are accurate and meet brand standards.
Analyzes market trends and offerings to develop and execute merchandise stock assortments, SKU rationalization, reorder strategies and new product development.
Coordinate with Merchandising and eCommerce teams to ensure promotional readiness, inventory availability, etc.
Stay highly focused on current trends, opportunities, product assortment, competition and merchant vision by category and apply knowledge to drive conversion growth.
Monitor and conduct site audits for accuracy. Responsible for managing/optimizing site content and site merchandising.
Analyze data daily to optimize the customer experience and make suggestions/take action to improve conversion rate.
Prepare and present daily and weekly reporting for eCommerce team leadership.
Understand categorical seasonality and customer buying trends.
Suggest updates for digital promotional banners across all sites. Help build landing pages to support promotional campaigns.
Continuous product presentation improvements including short, long descriptions, key features, photography, etc.
Support merchandising strategies to achieve sales goals. Analyze sales, market to make recommendations for merchandising plan. Regularly review websites to insure accurate listing.
Develop markdown strategies to optimize sell thru and profitability.
