Digital Marketing Manager

Digital Marketing Manager


Jaipur, India/ Austin, Texas / London, UK / Dusseldorf, Germany


Vaibhav Global Limited, (VGL) is a well-established vertically integrated company, founded in India 35 years ago. Over the years, VGL has built itself to be a vertically integrated retailer with robust supply chain from designing, manufacturing, distributing, and retailing in most advanced consumer markets of the world. VGL operates globally with offices in the United States, United Kingdom, China, Indonesia, Thailand, and Germany.

VGL is a publicly listed company on Indian stock exchanges (both BSE and NSE) and has private equity investment from well-known PE investors.

The company has a group turnover of approx. Rs. 2,500 Crore (FY 2020-2021) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

Vaibhav Global Limited is a highly socially responsible company. We pride ourselves for our “Your Purchase Feeds Program” where every item sold at our retail units result in a meal for a hungry child. We run this program predominantly in India through Akshay Patra with smaller portion in US through ‘No Kid Hungry’ and in UK through ‘Magic Breakfast’. Since the start of this program six years ago, we have distributed 54 million meals with current run rate of 54,000 meals daily. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

Vaibhav Global Limited is an environmentally responsible company. Our 100k sq. ft. factory in Jaipur is Leeds certified “Platinum level green building”. We generate 100% of our India energy needs from solar panels. We minimize plastic use and recycle most of what we use. We are highly conscious of energy efficiencies across our operations.


A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US as well serve customers through website . Shop LC ships approx. 25,000 products to its U. S. customers every day. Shop LC, US employs approx. 550 people in operations such as its warehousing, customer service, merchandising, marketing, E Comm, Marketplaces, live studio, and management reside at the U.S. headquarters in Austin, with extended support from the Global Headquarters in India. Shop LC sees a huge market potential in U.S. for its value-based products through TV, Web, OTT, Marketplaces, and social channels.

Our value-conscious, interactive Omni channel business model encompasses fine Jewellery, beauty, fashion, home decor, and lifestyle products with continued growth in product offerings. Shop LC is vertically integrated, owning 65% of our existing manufacturing. We are a Great Place to Work certified company.


A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as serve customers through website . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions like LC with extended teams in India.


SHOPLC Germany was launched 2021 in Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. SHOPLC Germany serve customers through website .

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewellery and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

  1. Teamwork
  2. Honesty
  3. Commitment
  4. Passion
  5. Positive attitude

Role Intro- ShopLC is looking to hire for the role of Digital Marketing Manager, Owned Brands. As the Digital Marketing Manager, you will drive forward our digital business around owned brands, beginning with our current global TAMSY fashion brand. This role is anticipated to also begin supporting other innovative developing brands and external partnerships. This leader will have full ownership of planning, executing, and adjusting digital marketing efforts in support of driving sales within our owned brands.

Job Responsibilities:

Managerial Responsibilities:

  • Follow up on performance metrics within the team and ensure internal performance and results are within expectations.
  • Achieve individual and team KPIs (Key Performance Indicators) and KRAs (Key Results Areas).
  • Ensure all team members have access to, understand, and are kept current on company policies and procedures.
  • Promote professional and personal development of the team by utilizing systems for tracking service, and quality, setting productivity goals, training, and coaching as well as career opportunity programs.

 Individual Responsibilities:

  • Drive online digital customer traffic to the TAMSY website, tracking customer purchasing patterns and using measurable data and product engagement to determine the next steps in growing the business.
  • Use Customer Experience as the backbone to reconfigure website design/ aesthetics, usability and navigation, relevant and accurate product descriptions, and branding.
  • Create and improve performance metrics and measures to improve customer conversion rates, order size, and profitability.
  • Monitor and adjust digital marketing campaigns and strategies as needed in response to collected data and feedback.
  • Direct and manage internal teams around promoting, ordering, and allocation of owned brand space and marketing accordingly.
  • Provide direction on Company vision, strategy, and requirements to external partners as needed to meet and exceed brand and customer expectations.
  • Provide expertise on current E Commerce industry best practices among the team and report upward to Senior Leadership.
  • Collaborate with cross-functional teams (including operations, Services, Merchandising, ) to ensure ECommerce principles are incorporated and considered.
  • Identify new areas of online sales opportunities to drive the business forward and gain market share.
  • Comply with company policies and procedures.
  • All other duties as assigned by the manager.


  • Outstanding analytical skills, strong experience interpreting test results & drawing conclusions based on data and trends.
  • Ecommerce marketing experience with Google searches, social media, affiliates, and influencers.
  • Broad understanding of SEO measurements and monitoring; solutions orientation on how to turn clicks into customer engagement and sales opportunities.
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
  • Must be a seasoned professional in the digital retailing market, with strong D2C experience.
  • Must have extensive knowledge of ecommerce technologies and tactics.
  • Must have an understanding with the ability to interpret data and draw conclusions to implement new ecommerce strategies.
  • Must be innovative and be able to demonstrate proven success in developing and rapidly growing digital D2C brand management.


  • Remaining in a stationary position, standing, or sitting for prolonged periods
  • Repeating motions that may include the wrists, hands, and/or fingers

Reporting: The Digital Marketing Manager reports directly to Vice President- Operations at VGL.

Work Location: Jaipur, India/ Austin, Texas / London, UK / Dusseldorf, German

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Job Overview

  • Compensation

    ₹ 0 P/A
  • Level

  • Location

    Jaipur, India/ Austin, Texas / London, UK / Dusseldorf, Germany
  • Experience

    7 Years
  • Qualification

    Graduate/ Post Graduate