VGL COMPANY OVERVIEW:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

We have consistently believed that value creation and sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL’s strategy for mitigating climate change risks. We’re committed to conducting business with minimum impact on the environment. We have undertaken and continue to undertake several ‘Green initiative’ measures to protect the environment. Our SEZ unit at India was conferred with ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment’ which reflects our strong commitment and dedication towards environment sustainability. For more details, please refer to our ESG report (https://www.vaibhavglobal.com/reports).

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

SHOPLC OVERVIEW:

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US. Our growing eCom presence is through our website https://www.shoplc.com/. Shop LC ships approx. 25,000 products to its US customers every day. Shop LC, US employs approx. 550 people in operations such as warehousing, customer service, merchandising, marketing, eCom, Marketplaces, Live Studio. Its management resides at the US headquarters in Austin, with extended support from the Global Headquarters in India.  United States in our largest market and delivers the highest revenue share. The contribution of this region to our consolidated revenue stands at 68%.

TJC OVERVIEW:

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as has an eCom presence through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with extended teams in India.

SHOPLC GERMANY OVERVIEW:

ShopLC Germany TV & eCom was launched in 2021 from Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has already reached 27 million households and is expanding. Our eCom side of business can be checked out through our website https://www.shoplc.de/ .

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:

1. Teamwork
2. Honesty
3. Commitment
4. Passion
5. Positive attitude

 

 

Overview: 

This is a ‘hands-on-role’ comprising day-to-day delivery of paid media strategies across TJC.co.uk, primarily Shopping but also search, remarketing and programmatic display. Working with the Head of Digital Marketing (Google), and other key managers you will own the PPC strategy and execution. 

You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business. 

 Role and responsibilities: 

• Plan and optimise paid shopping/search/display campaigns for the business 
• Research & create target keywords 
• Write relevant ad copies, ensuring effective campaign and keyword structure 
• Analyse & build audience list for various remarketing campaigns including search & display 
• Manage & optimise campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation 
• Optimise and A/B test different type of campaigns and other elements like audience, ad copies and creatives, landing pages 
• Contribute to and execute strategic growth plans 
• Provide analysis and manage activity to improve campaign performance 
• Responsible for monitoring, tracking and producing accurate and timely reports. 
• Manage on page, off site and technical optimisation required for your PPC optimisation strategy. 

 Core skills will include: 

• Constantly reviewing success and look for improvements to campaigns. 
• A great problem-solving mentality that’s able to overcome obstacles and find solutions. 
• An ambitious, energetic self-starter. 
• Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business. 
• Takes responsibility and initiative for actions, projects and people. 

 Qualifications and Experience: 

• Bachelor’s degree   
• Minimum 3 years’ experience actively managing Google Ads accounts 
• Strong experience in Google Shopping & Merchant Center 
• Ideally holding a Google AdWords Certification 
• Ecommerce Exposure is must 
• Strong Excel skills 
• Strong Knowledge of Google Analytics 
• Good written and verbal communication skills 

Work Location: Sitapura , Jaipur (India)

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.